Got this in an email from one of the UK Resellers
Autodesk Subscription is no longer the name of the software maintenance program offered by Autodesk; it is now the umbrella brand for all of the Subscription offerings provided by Autodesk, including the following options:
Autodesk Maintenance Subscription:
Previously Known as:Autodesk Subscription
Autodesk Maintenance Subscription, previously referred to as the Autodesk Subscription program, allows subscribers to maximise their investment and effectively maintain their Autodesk perpetual software license.
Autodesk Desktop Subscription:
Previously Known as:Rental Plans
Desktop Subscription is what Autodesk previously referred to as rental plans. Why do they call it "desktop"? Autodesk call it "Desktop Subscription" to differentiate this option from software accessed from the cloud.
Autodesk Cloud Service:
Previously Known as:Cloud Services
Autodesk Cloud Service Subscription is the name of the program for customers who want to subscribe to the various cloud services that Autodesk provides.
While the name of each offering has changed, the benefits remain the same. If you subscribe to any of the Autodesk Subscription offerings you will receive access to the latest software, cloud services, technical support and certain flexible licensing right such as extra territory and home use rights.
The questions re this notification have to be
WHY IS IT IMPORTANT?
WHY BOTHER CHANGING THE NAMES ?
Especially If the service stays the same or you have not introduced another level of service to the customer and giving little in return
Bring Back the Subscription Advantage Packs mid year, god know there isn't enough in the annual release of Revit this year to warrant the subscription fee.